Specific development of the hotel industry on the example of the Republic of Tatarstan

Abstract

The Republic of Tatarstan, as an attractive subject for tourists in the Russian Federation, has the specificity of continuously developing tourism in the region, which has a beneficial effect on the development of hotel enterprises, as well as on the economy of the region. In the city of Kazan, both business and budget tourists book accommodation facilities ranging from a capsule hotel to a comfortable five-star hotel. The wide range of offers on the market causes a fairly high level of competition. The involvement of the competent marketing services of the company has an impact on the success of hotel projects. Hotel enterprises in Kazan show a high level of competence of the personnel of marketing services of many enterprises. In the article, the author introduces the importance of positive hotel marketing.