Role of social media in promoting tourism products
Abstract
Social media has revolutionized people's lives in a short period of time since their emergence. The development of social media has changed traditional marketing communication models. The main objective of this article is to consider the decision-making process by tourists, as well as the factors of influence of social networks in the choice of a tourist destination by consumers.
About the Authors
D. A. Petrova
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Daria A. Petrova, student
Kazan
I. V. Plaksiy
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Irina V. Plaksiy, student
Kazan
References
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Review
For citations:
Petrova D.A., Plaksiy I.V. Role of social media in promoting tourism products. Kazan Bulletin of Young Scientists. 2022;6(1):124-128. (In Russ.)
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