Тhe role of china's ecotourism in tourism

Abstract

Ecotourism is an effective carrier and important grip for the construction of ecological civilization, the best way and important way to build a resource-saving and environment-friendly society and develop a low-carbon economy. The international concept of ecotourism was introduced to China in the 1990s, and after local landing and digestion, it has generally developed rapidly in China with promising achievements, but problems such as over-generalization of the concept of ecotourism and the lack of corresponding standards have also emerged. Ecotourism in China has grown up in the context of the rapid development of mass tourism. Ecotourism is born out of mass tourism, and is both "squeezed" by mass tourism, and is also outside of mass tourism, and is refined and sublimated in the pursuit of its own characteristics. How to explore in ecotourism to achieve a win-win situation for both people and nature, no doubt testing the wisdom of ecological civilization around the world.