Вrazil and its cultural attraction to the USA
Abstract
This article examines cultural globalization as a phenomenon, its consequences, evolution and the main mechanisms of expansion for the Brazilian public. Here we follow the interpretation that cultural globalization appears as a phenomenon led (mainly) by the United States, subsequently assessing the position of Brazil in relation to this process. In this sense, we distinguish two main phenomena: the attraction of Hollywood productions in Brazil and the attractiveness of the United States as a tourist and migratory destination for Brazilians.
We argue that American "soft power" is a fundamental element of the ties between Brazil and the United States at a time when the spread of American culture and ideals is aimed at softening the country's national autonomy in terms of its traditions and historical values.
About the Author
W. Bezerra
University of Sao Paulo (GEBRICS-USP)
Brazil
Brazil
Valdir da Silva Bezerra, Brazilian political commentator for media group Russia Segodnya. Master of International Relations, St. Petersburg State University. Member of the Center for International Relations Studies on Asia at the University of São Paulo (NUPRI-GEASIA). Research Fellow, BRICS Research Group, University of São Paulo (GEBRICS-USP). Member of the Research Group for Russia (PRORUS) at the Federal University of Santa Catarina.
Sao Paulo
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Review
For citations:
Bezerra W. Вrazil and its cultural attraction to the USA. Kazan Bulletin of Young Scientists. 2023;7(2):48-61. (In Russ.)
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