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Franchising networks as a form of work for travel enterprises

Abstract

The article examines franchise networks in the tourism industry in Russia. The main emphasis of the author is made on the fact that over the past three decades this area has not received proper development in the country in comparison with other states of the world.

About the Author

A. A. Zhemulaeva
Kazan Federal University
Russian Federation

Anna A. Zhemulaeva, 2nd year master's student of the  Institute of international relations

Kazan



References

1. Kuznetsov V. I. Franchaizing kak mekhanizm formirovaniya strategii razvitiya turizma v sovremennoi Rossii / V. I. Kuznetsov, N. A. Zemlyanskaya // Mezhdunarodnyi studencheskii nauchnyi vestnik. – 2016. № 2. S. 180.

2. Kitsis V. M. Franchaizingovye seti v turizme Rossii / V.M. Kitsis, I. M. Kalabkina // Servis v Rossii i za rubezhom. 2020. № 4. S. 44-56.

3. Silaeva A. A. Razvitie franchaizinga v sfere turizma / A. A. Silaeva, E. E. Konovalova // Servis v Rossii i za rubezhom. 2013. № 7. S. 79-89.

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5. Egorova E. N. Franchaizing v rossiiskom turizme: osobennosti funktsionirovaniya i napravleniya razvitiya / E. N. Egorova, E. O. Lantukh // Kurorty. Servis. Turizm. 2014. № 1. S. 87-92.

6. Polzikova E. V. Primenenie franchaizinga kak deistvennogo sposoba organizatsii deya-tel'nosti v sfere turizma / E. V. Polzikova, M. V. Koreneva, M. A. Kotlyarova // Integrirovannye kommunikatsii v sporte i turizme: obrazovanie, tendentsii, mezhdunarodnyi opyt. 2018. № 3. S. 27-29.

7. Dinamika turpotoka v 2020 godu. Tekst : elektronnyi. URL : https://ru.russia-promo.com/rmaa-group/blog/2020-russian-travel-market-development-results (data obrashcheniya 25.09.2021).


Review

For citations:


Zhemulaeva A.A. Franchising networks as a form of work for travel enterprises. Kazan Bulletin of Young Scientists. 2021;5(5):73-76. (In Russ.)

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ISSN 2587-9669 (Print)