Digital Marketing in the hospitality industry
Abstract
The article discusses the meaning of the concept of digital marketing, the process of its implementation in the activities of a hotel industry enterprise and evaluates its impact on the process of attracting new guests. Synonyms of this concept used in different countries are presented. The advantages and disadvantages of using digital marketing in the hotel industry, as well as its methods, are outlined.
About the Author
M. A. Solovarova
Saint Petersburg State University of Economics
Russian Federation
Russian Federation
Marina A. Solovarova
St. Petersburg
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Review
For citations:
Solovarova M.A. Digital Marketing in the hospitality industry. Kazan Bulletin of Young Scientists. 2022;6(4):70-76. (In Russ.)
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